WHY? Strategy and storytelling is vital to print. Creating advertisements that best fit a publication’s readership or designing materials for a specific event or scenario can improve their success.
Print advertising, unlike digital, is a tactile experience. You can hold it in your hand or, in some cases, even wear it. That type of proximity makes print a more personal way to share your brand’s story.
Sharing those stories can be accomplished in many ways: purchasing space in newspapers and magazines, sending direct mailers, brochures, designing presentation materials, business cards and stationery, and other unique materials that showcase your brand.