WHY? Media Planning is determining the best strategy for reaching your specific target audience with your message through the process of qualitative, quantitative, negotiating, and securing paid media. Spry will use various media planning resources to analyze your goals, target audience, and competition, and put together a Media Plan.
Whether it’s for radio, TV, or outdoor advertising like billboards, Spry’s media planning and buying specialists use their relationships with media outlets to capture primetime locations and time slots for the most cost-effective price.
We dive deep into market research, including but not limited to, focus groups and demographics that engineer informed strategies that maximize budgets and reach the intended audience. Marketing and advertising comes down to purchasing time and space; however, it’s how you maximize them that makes the difference.