WHY? Integrated marketing campaigns are effective because they create multiple touch points for your target audience. Including direct mail within your strategy gives you the opportunity to reach potential customers where they are most comfortable… right at home.
Like other print forms, direct mailers are a blank canvas for creativity and strategy. Direct mail can be designed in several forms, using a variety of sizes, colors, and designs.
Combined with well-researched targeting, thoughtful and enticing design, and eye-catching copy, your brand’s message can differentiate itself from ordinary mail.