WHY? Your company’s Purpose is the inspiring, unifying embodiment of the reason for your company’s existence. Crafting a meaningful Purpose involves your company’s Mission and Vision, but also includes crafting Values and Behaviors that encompass your company’s impact on all those it serves.

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What is your company’s purpose? If you have to think more than a few seconds, or your mind draws a complete blank, then more than likely there are opportunities for improvement. Partnering with Spry for purpose development means building a core set of values and a unified vision.

Unlike a brand purpose, a company’s purpose is used to direct internal workflow. While there’s often overlapping between the two, a company purpose helps sustain a strong and healthy work environment which in turn promotes the external brand.