WHY? Your company’s Purpose is the inspiring, unifying embodiment of the reason for your company’s existence. Crafting a meaningful Purpose involves your company’s Mission and Vision, but also includes crafting Values and Behaviors that encompass your company’s impact on all those it serves.
What is your company’s purpose? If you have to think more than a few seconds, or your mind draws a complete blank, then more than likely there are opportunities for improvement. Partnering with Spry for purpose development means building a core set of values and a unified vision.
Unlike a brand purpose, a company’s purpose is used to direct internal workflow. While there’s often overlapping between the two, a company purpose helps sustain a strong and healthy work environment which in turn promotes the external brand.