WHY? A brand doesn’t manage itself. Proper brand management requires intricate and organized execution by advertising and marketing specialists across all mediums, both digital and traditional media.
Curating the brand experience for consistency across the board is crucial for earning your audience’s consideration.
This process typically begins with creating brand guidelines in the form of style guides. Like many of our tasks, we work across departments to ensure even the tiniest of details are executed to perfection. More than grammar or syntax (we have writers for that), we finalize color palettes, logo presentation, tone and copy usage, you name it—whatever aspects of your brand require precision delivery.
Equally crucial is monitoring your brand’s performance over time. Taking notice when audiences do and don’t connect with your brand is essential when calculating key performance indicators (KPIs) and overall return on investment (ROI).
To be clear, brand management is an ongoing, never-quite-done process. In fact, our goal as strategic storytellers is forecasting when and where your brand’s story is shared. This means creating and presenting your company opportunities for brand engagement, whether that’s a social media campaign, billboard, TV commercial, or a more unique approach. Either way, what we present will be anchored by a sound purpose and strategy that fits with the brand.