You may be asking yourself “Does my website need to be redesigned?” While you may hear that you should redesign your website every 2-3 years, there really is no clear answer to how often you should do this. To determine when you should redesign you should ask yourself a few questions.
- Is the website producing the results you want?
If your online conversions are low, or non-existent, you may want to revisit your website layout. Are users dropping off of your site before converting? Your content should be easy to follow and include strong CTAs. By tracking your user’s journey through your website you can better evaluate the performance and find areas for improving the user experience.
- Have your business goals changed?
Maybe there has been a shift in the market and you have picked up a new product or service line. Maybe there have been updates in your target market. Whatever the reason may be, business goals can change over the years and your website should reflect the goals of your business as it is today.Users should be able to tell what it is that your business does within 5-seconds of seeing your homepage. Clear, easy to navigate content with strong CTAs will help users understand what it is that you do and assist in your business goals.
- Has your company rebranded?
If your company has recently undergone a rebrand, like we have here at SPRY, you will want to refresh your website to match your new look! Logos, colors, fonts, updated missions – all of these things should be reflected on your website for a cohesive brand.Users who are familiar with your brand should be able to recognize your company’s brand by the look and feel of your website.Check out our blog on rebrand vs. brand refresh for your company!
- Has the technology changed?
Technology is constantly changing. You should evaluate how much has changed since you launched your current website. About 60% of digital media consumption now happens on mobile devices, according to this comScore report. It is predicted by Zenith that by the end of this year about 75% of online content consumption will be mobile.
Having a website that is responsive is critical to its success, especially with mobile friendliness becoming more important in the Google ranking factors.
Check out a few websites that we have built in the past.